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alpha-Ionone, is used in many floral accords. Gives a violet flower nuance to compositions, but is also used in rose, woody, amber, balsamic, and powdery fragrances. It is also used in perfumery, flavoring, and vitamin A (retinol) production for cosmetics and toiletries. beta isomer shows a less floral odor than the alpha. It has good substantivity and is used in all areas of perfumery.
ET Rolls.; ML Kringelbach. Different representations of pleasant and unpleasant odors in the human brain. European Journal of Neuroscience. 200318 (3), 695-703.
DL Davis.; KL Stevens.; L Jurd. Chemistry of tobacco constituents. Oxidation of. alpha.-ionone and the acid-catalyzed rearrangement of 5-keto-. alpha.-ionone. J. Agric. Food Chem. 197624 (1), 187-189.
Call a POISON CENTER/doctor if you feel unwell.